We’re probably a bit biased, but we’re pretty sure that Brazilian activewear is the best being made anywhere in the world right now. Brazilians have been making the athletic lifestyle look sexy for decades now, so it makes sense that their designers would be well ahead of the pack when it comes to activewear design. This week we run through four key reasons why we’re obsessed with Brazilian activewear.

It’s unique

Although activewear is a huge trend right now, the market is dominated by a handful of brands (Nike/Adidas/Lulu Lemon) who endlessly recycle one another’s designs to the point where sometimes it looks like everyone in the gym is wearing a uniform. Because they’ve been around for so long and has such a cult following in their home country, Brazilian activewear tends to have a very distinctive, unique look that stands out from the crowd. The cuts, colours, patterns and materials of Brazilian brands offer a refreshing and exciting break from the status quo and are guaranteed to turn heads.

It’s colourful

Most of the commonly worn activewear brands in Australia tend to have a pretty depressing colour palette dominated by grey, white and black. This is definitely not the case when it comes to Brazilian brands who create vibrant patterns and colour palettes reminiscent of Brazil’s colourful culture and unique landscapes.

It’s made for women’s bodies

Brazilian women are famous for their curves, so it will come as little surprise to learn that Brazilian activewear brands design for babes with hips and boobs. With Brazilian activewear, ladies with hourglass figures will never again have to struggle with leggings that go transparent when stretched over their hips but sit baggy around their waist, or deal with crop tops that feel like they are constricting more than supporting.

It’s hardworking

In a hot and humid country like Brazil where outdoor sports and the beach lifestyle are part of the culture activewear brands work hard to create high performance designs that breathe, stay in place, and look good in the elements. When you buy from a Brazilian brand, you are virtually guaranteed a hardworking piece of clothing that will keep you looking stylish and feeling comfortable from warm-up to stretches.

Brazil Activ stocks a comprehensive range of the hottest Brazilian activewear brands. Shop our range online today.